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Travel & Tourism Week Proclamation (May 5-11, 2019).
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Summary:
The National Travel and Tourism Week and the Texas Travel & Tourism Week are scheduled for May 5-11, 2019.
What is the economic impact of tourism in Texas?
Travel earnings in Texas totaled $56 billion in 2017. More than half of direct travel spending at Texas destinations comes from out-of-state domestic and international markets.
Travel spending in Texas directly supported 1.1 million Texas jobs in 2017, including approximately 650,000 in the travel industry and approximately 450,000 in related industries. Some examples include leisure and hospitality, transportation, retail trade, services, finance, real estate, construction, insurance, and others.
What are top international markets for Texas?
International travel to Texas has been growing among both established and emerging markets around the world. Top origin markets for Texas include Mexico, Canada, the United Kingdom, Germany, Brazil, Australia, Japan and China. According to the UN World Tourism Organization, international travel increased seven percent in 2017, the largest jump since 2010. International travel also represents 10 percent of the global GDP.
How did the Houston area hotel industry perform in 2018, and how are we responding?
The Houston area saw a significant increase in hotel activity in 2017 following Hurricane Harvey. According to a report compiled by HVS Global Hospitality Services, the Houston hotel market is going through a correction following that spike and is expected to level out over the next few fiscal years.
The City's PR/Marketing Administrator, Kristin Callahan, is responsible for placing tourism-related advertisements in local, regional, statewide and national publications, focusing on major metropolitan areas in Texas to draw more business travel. The 2018-19 and 2019-20 fiscal years will include additional efforts to target industry/business hotel stays, in addition to leisure business. As well, the ...
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